Uber joins the race to dominate urban logistics with UberRUSH
Uber rolled out a new service in Manhattan on Tuesday that foreshadows the five-year-old company’s plans to become much more than a platform for e-hailing taxi and town car rides. Now, with UberRUSH, the company is piloting a bike and ped-courier service designed to move stuff, rather than people.
For at least $15 a trip, Uber wants to dispatch couriers to ferry everything from legal papers to fashion pieces around Manhattan below 110th Street (for now).
The new service signals the company’s expansion beyond local transportation and into the much larger world of urban logistics. And it’s a savvy play for several reasons: The same back-end technology that Uber has built to track drivers and connect them to riders can easily be used to order and follow deliveries. All that changes is the cargo on board and the mode of transportation, a detail around which the company is becoming increasingly agnostic.
See UberRUSH here.