For Schneider, Orange is the New Orange. Schneider National’s new modern logo, which the company unveiled this week, still sports the company’s hallmark orange color.

“[Changing the color] wasn’t even on the radar,” said Schneider National President and CEO Chris Lofgren noted. “We are Schneider and we are the Big Orange. And we couldn’t be more proud.”

“Our logo may be changing,” Lofgren noted, “but the core values and enduring commitment to excellence delivered over our last 78 years remain the same. Customers can continue to count on Schneider’s safe, courteous, hustling associates to deliver superior experiences that will excite them.”

See the new logo here.