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Certainty in shifting markets
In my seventeen years in the biodiesel world the most predictable dynamic of this growing industry has been unpredictability; a constant evolution of the market and its ever-transforming challenges. Managing through the ups and downs of business cycles and market changes is a part of every business. But we have had more than our fair share. For many it has been do or die at almost every turn. Since day one, this industry’s success, or size, or even very birth has been peppered with unknowns and all out battles for a spot at the transportation energy table. This year is no different.
I can’t tell you today with certainty exactly what our landscape look like when we meet in January for the National Biodiesel Conference & Expo. What I do know is that this conference will be at the center of it. It will be, as it has proven to be in years past, a point of certainty. It is a place to come hear directly from those at the top of our field where we are and where we might be going. It is a place to see, meet and interact with those who are not only still standing but also thriving.
Every year I am impressed, not just by the quality content our team assembles but also by the business I see everywhere. You cannot walk down a hall without seeing groups huddled together over deals that are surely defining the year ahead. You can’t stand in the expo hall without seeing the CEO’s, COO’s, buyers, owners and investors of the most influential biodiesel businesses in our country. You can’t pass a sponsor board room without noticing the serious looks and intense negotiations. It is the old-school townhall where everybody who’s anybody doesn’t dare miss the latest, where you have to show up to see who’s there and make sure you’re seen.
Now is the time to mark your spot at this cornerstone event. This conference is one of a kind, specifically designed to gather biodiesel decision makers from throughout the United States and the world in one place and for one purpose.
This year we are in Fort Worth. With amazing restaurants of every flavor and several hotels in walking distance, the venue is perfectly positioned for you to host key clients, engage new contacts and interact with biodiesel leaders. I would encourage you to consider a sponsorship this year, some are just slightly more than the cost of a booth.
As it stands today, many uncertainties remain for our industry, but the biodiesel conference does offer some certainty. A proven track record that investment in time and money to participate in this conference will return value to you and your organization in both dollars and your role in the industry. There is no question this is the biodiesel event of the year, only a question of whether you will be there to seize upon the opportunities that it offers.
CEO | National Biodiesel Board