Penney taps the Home Depot and Target pipelines that yielded current CEO Marvin Ellison.

J.C. Penney Co. Inc. is beefing up its leadership team with new e-commerce and supply chain executives as it pursues a strategy to blend online and offline channels. Both hires come to Penney with extensive experience in retail chain web sales and distribution with two Top 500 companies.

Mike Amend, former vice president of online, mobile and omnichannel for The Home Depot Inc., is Penney’s new executive vice president of omnichannel.

Amend led the development of several omnichannel initiatives at Home Depot, No. 10 in the Internet Retailer 2015 Top 500 Guide. He oversaw the rollout of buy online pickup in store; buy online, ship to store; and buy online, deliver from store. Amend also led the company’s initiative to develop mobile commerce. Prior to Home Depot, Amend was chief technology officer for global online at Dell Inc., No. 12 in the Top 500.

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